… there was a moment when the mood began to shift. The rumors of a Beyoncé-Jay-Z breakup started off as a trickle, a tiny whisper of a thought on a slapdash site called Blind Gossip. By mid-afternoon, the rumor had snowballed, and it was proclaimed that ‘love is dead.’
Love obviously is still alive in some capacity (tacos, puppies, etc.), but it made you realize that this love between Beyoncé and Jay-Z was something Americans were deeply invested in, a potent talisman of American romance.”
Alex Abad-Santos on why we’re always going to be wrong about Jay-Z and Beyoncé divorce rumors.
Until I read this article, I considered my investment in Beyoncé, Jay-Z, and the most current pop culture landscape to be minimal - which is equal parts awesome and sad. ANYWAY, this article is a pithy yet thorough examination of how we consume our idols and what our idols give us to feed on. While I’ve got my issues with Beyoncé, there’s no denying that while she may not be my idol, I still find myself lured by the sycophantic glow of the masses.